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出 版︰McGraw-Hill; 1st Edition
作 者 / 編 者︰Meir Statman
定 價︰ HK$ 300.0
頁 數︰ 0 頁
出 版 年 份︰ /
ISBN︰9780071741651
What Investors Really Want: Know What Drives Investor Behavior and make Smarter Financial Decisions

A pioneer in the field of behavioral finance presents an investment guide based on what really drives investors

Combining the new field of behavioral finance with the real world of investing, this engaging new book explores the mind-sets and motivations behind the major money decisions--and most common mistakes—that investors make every day. With insider's insight, and a storyteller's voice, behavioral finance expert Meir Statman reveals What Investors Really Want . . .

- Investors want bigger profits with lower risks. How our desire for free investment lunches can leave us with no lunches
- Investors want to play and win. How our desire to win the investment game can turn us into losers
- Investors want to save money for tomorrow and spend it today. How we struggle between spending too much and spending too little
- Investors want status, respect, and social responsibility. How to know what's really important in life
- Investors do not want to face financial losses. How to recognize and confront the regret that accompanies losses

You'll also learn how age, gender, genetics, and personality affect your investment decisions and how people of different countries and cultures think about risks and returns, poverty, and wealth. You'll discover how behavioral finance provides key insights into the behavior that has rocked investment markets in recent years. And, most important, you'll learn to recognize the desires, thoughts, and emotions that drive your own investment decisions--so you can drive better on your road to investment success.

Meir Statman is the Glenn Klimek Professor of Finance at the Leavey School of Business, Santa Clara University, and Visiting Professor at Tilburg University in the Netherlands. His research on behavioral finance has been supported by the National Science Foundation, CFA Institute, and Investment Management Consultants Association (IMCA) and has been published in the Journal of Finance, Financial Analysts Journal, Journal of Portfolio Management, and many other publications. A recipient of two IMCA Journal Awards, the Moskowitz Prize for Best Paper on Socially Responsible Investing, and three Graham and Dodd Awards, Statman consults with many investment companies and presents his work to academics and professionals in the U.S. and abroad.

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