廣告講義
Essentials of Advertising

參考website一覽表

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序章 廣告行業知識應對

香港4As廣告公司名單
http://www.aaaa.com.hk


四大跨國廣告集團及部分成員公司
http://adage.com/agencyfamilytrees09


香港設計師協會
http://www.hongkongda.com



兩大廣告資訊網站:


Media
http://www.media.asia


Marketing
http://www.marketing-interactive.com



一般消費者較常留意到的廣告獎項:


HKMA/TVB傑出市場策劃獎:
http://hkma.org.hk/web_info.asp?ver_type=BG&info_no=102000014


TVB最受歡迎廣告頒獎典禮:
http://event.tvb.com/tvcawards/index.php


ATV十大電視廣告頒獎典禮:
http://www.hkatv.com/v3/special_events/08/tvc_award_2008/award.html


蘋果創意廣告獎:
http://www.adaward.appledaily.com


Yahoo!BigIdeaChairAward:
http://hk.promotions.yahoo.com/bicaward/#/winner

Yahoo!感情品牌大獎
http://www.hkitnews.com/news/2009JUN/20.htm


明報香港驕傲企業品牌選舉
http://marketing.mingpao.com/hkbrand/cfm/index.cfm


香港廣告商會金帆獎網頁:
http://www.aaaa.com.hk/en/awards/creativeAwards/index.php

 

第一章 廣告製作基本知識

香港音樂版權管理機構:


香港音像聯盟
http://www.hkria.com


國際唱片業協會(香港會)有限公司
http://www.ifpihk.org


香港作曲家及作詞家協會
http://www.cash.org.hk


版權管理流程圖
http://www.cash.org.hk/hk/content/web.do?page=CopyrightAdministrationFlowchart



香港主要廣告製片公司:


AnotherFactory
http://www.anotherfactory.com


Bleuarc
http://www.bleuarc.com


Cinetech
http://www.cinetech.com.hk


Circus:
http://www.the-circus.net


FatfaceProductionLimited
http://www.fatface.com.hk


FilmFactory
http://www.filmfactoy.net


ManyManyCreationsLtd
http://www.manymany.com.hk


Moviola
http://www.moviola.com.sg


Odeon
http://www.odeon.com.hk


Off-lo-hi
http://www.offlohi.com


Plastiq
http://www.plastiqfilms.com


Rice5
http://www.rice5.com


SuchFilm
http://www.suchfilms.com.hk


TheKitchen
http://www.thekitchen.com.hk


TuckshopFilmsLtd
http://www.tuckshopfilms.com


WowWowTank
http://www.wowwowtank.com


香港主要廣告製片後期製作公司:

Centro
http://www.centro.com.hk


ClickMusicLimited
http://www.clickmusic.com.hk


DigitDigit
http://www.digitdigit.com


Drum
http://www.drummusic.net


PingPong
http://www.pingpong.cc


PostProductionOfficeLtd
http://www.postproductionoffice.com


香港專業攝影師公會
http://www.hkipp.org


香港主要廣告攝影師及執相公司:

CheungManWah@JoinArtLtd
http://www.joinart.com


HarlimDjauharWinata@GlamFabLtd
http://www.glamfab.com


CharlesA.Leung@StageOneLimited
http://www.charlesaleung.com


C.K.Wong@CKWongPhotography
http://www.ckwongphoto.com


ConnieHong@KiwaiPhotography
http://www.ki-photography.com


JackyChee@CheezPhotoWorkshop
http://www.jackychee.hk


LesterLee@LesterLeePhotoWorkshop
http://www.lesterlee.com


LewisHo@StudioInclineLtd
http://www.studioinclineltd.com.hk


RensisHo@RensisHoStudio
http://www.rensisho.com


WherLaw@WherLawPhotography
http://www.wherlawstudio.com


JimmyMingShum
http://www.jimmymingshum.com


KaiWingKwan@GlossmattPhotographyLtd
http://www.glossmatt.com.hk


SandyLee@SandyLeePhotography
http://www.sandyphoto.com


AlmondChu@AlmondChuPhotography
http://www.almondchu.com


TsaiKing-yan@StudioSaiLtd
http://www.studiosai.com


部分素材圖片公司:

Panorama
http://www.panoramastock.com


Inmagine
http://www.inmagine.com


Imagerite
http://www.imagerite.com


Corbis
http://www.corbisimages.com


gettyimages
http://www.imagebank.com

 

第二章 媒體對策

出版銷數公證會
http://www.hkabc.com.hk


媒體價目表網站:

TVB
http://www.tvb.com/tvbsales/ratecard/ratecard.htm


CableTV
http://www.hkce.com


ATV
http://www.hkatv.com/v3/special_events/09/atv2010/Rate%20Card%2053%20and%2053M.pdf


《蘋果日報》
http://www.appledailyadvertising.com/rate_eng.htm


《東方日報》/《太陽報》
http://ad.on.cc/newspaper/odn/ratecard/index_c.html

《頭條日報》
http://www.hkheadline.com/html/ratecard.pdf


《am730》
http://www.am730.com.hk/sales/am730_ratecard.pdf


《明報》
http://www.mingpaonews.com/adbanner/ratecard/mingpao/index.htm


《星島日報》
http://www.singtao.com/ratecard/html/rate_front2.htm


《經濟日報》
http://www.hket.com/eti/docs/ratecard.pdf


《信報》
http://www.hkej.com/ad/html/hkej_rate.html


《SCMP》
http://www.classifiedpost.com/ratecard/recruitment.html


JCD
http://www.jcdecaux.com.hk/index.asp


Roadshow
http://www.roadshow.com.hk/business/images/mmobsale/ratecard.pdf


HKTramways
http://www.hktramways.com


YahooHK
http://hk.emarketing.yahoo.com/home.html


MicrosoftAdvertising
http://advertising.microsoft.com/asia/home


Ebay/Facebook
http://www.pixelmedia-asia.com


《Media Magazine》AgencyDirectory–Media
http://www.agency-directory.asia


Advertising Age 2009
http://www.adage.com


媒體監測數據網站:

Nielsen Media Index
http://hk.nielsen.com


Synovate Media Atlas
http://www.synovate.com/whatwedo/media/media-atlas.jspx


Admango
http://www.admango.com

 


第五章 情報收集


Advertising & Marketing News

Advertising Age
http://adage.com


Brand Channel
http://www.brandchannel.com/home


Brand Republic News
http://www.brandrepublic.com/News


Marketing
http://www.marketing-interactive.com


PR2.0
http://www.briansolis.com


HK4As
http://www.aaaa.com.hk/en/headlines/publicity.php


HK2A
http://www.hk2a.com/nne.htm

 

Blog

Adverblog – interactive marketing and other great advertising ideas
http://www.adverblog.com


設計‧香港
http://www.designerhk.com/blog


Branding Strategy Insider
http://www.brandingstrategyinsider.com


Ries and Ries
http://www.ries.com


RiesPieces
http://ries.typepad.com/ries_blog


Kursk
http://kursk.xanga.com


Outdoor Advertising Association of America
http://www.oaaa.org


Online Ad オンライン広告、メディアやマーケティング戦略の動向をモニター
http://dramrollonline.blogspot.com


HK4As
http://www.aaaa.com.hk/en/headlines/column.php


The Pitch HK
http://pitchhk.blogspot.com


Think No Limit
http://thinknolimit.blogspot.com


下三流廣告回憶
http://hk.myblog.yahoo.com/teddddyl


資料由客戶提供 – creative team
http://teamcreativeteam.blogspot.com


柴娃娃市場營銷雜記
http://marketingpick.blogspot.com


廣告入門
http://www.enteradoor.com


老占的博客
http://hk.myblog.yahoo.com/jimmymastina


廣告風涼話
http://rudileung.com

 

Ad Tracking & Trends

Hitwise HK
http://www.hitwise.com/hk/resources/data-centre


Yahoo! Hong Kong Digital Media Trend
http://hk.emarketing.yahoo.com/index.html?cid=digitalmediatrend&sid


《明報》八貓小姐專講廣告
http://www.mpfinance.com/htm/Finance/News_fz1Month.htm


Creative

AdO2 – A Place for cool TVC and CG video
http://www.ado2.com


Ads of the World – Creative Advertising Archive & Community
http://adsoftheworld.com

Fun of Design
http://www.funofdesign.com


I Believe in Advertising
http://www.ibelieveinadv.com


Shots – The world's most creative advertising
http://www.shots.net/home.asp


Ad Critic – Creative Online
http://creativity-online.com


TVCMBASE電視廣告資料庫
http://www.tvcmbase.com


The Ad Feed
http://www.theadfeed.com


Very funny ads
http://www.veryfunnyads.com


大塚製藥CM情報
http://www.otsuka.co.jp/adv


香港好相似設計
http://welovecopy.blogspot.com


iFUN10KUSO
http://ifun10kuso.blogspot.com


TVB.com showcase
http://ad.tvb.com/online/showcase.php

 

入門書推介

《廣告101》
http://www.boozzle.com/com/book_detail.php?book_id=713264&member_id=43


《廣告x媒體》
http://www.boozzle.com/com/book_detail.php?book_id=938548&member_id=43

《消費者通識》
http://www.boozzle.com/com/book_detail.php?book_id=713310&member_id=43


《Ad Land – A Global History of Advertising》
http://www.boozzle.com/com/book_detail.php?book_id=713326&member_id=43


《公關學1天課》
http://www.boozzle.com/com/book_detail.php?book_id=713330&member_id=43


《PR@2.0新世代公關實戰手冊》
http://www.boozzle.com/com/book_detail.php?book_id=949407&member_id=43

 

廣告人寫廣告書

《關唔關廣告事》
http://www.boozzle.com/com/book_detail.php?book_id=949408&member_id=43


《腦作冇死》
http://www.boozzle.com/com/book_detail.php?book_id=949409&member_id=43


《廣告副作用》
http://www.boozzle.com/com/book_detail.php?book_id=949410&member_id=43

《Confessions of an Advertising Man》
http://www.boozzle.com/com/book_detail.php?book_id=938540&member_id=43


《It's Not How Good You Are ,It's How Good You Want To Be.》
http://www.boozzle.com/com/book_detail.php?book_id=713314&member_id=43


《日本創意文案》
http://www.boozzle.com/com/book_detail.php?book_id=949411&member_id=43

 

廣告策略書

《Positioning – The Battle for Your Mind》
http://www.boozzle.com/com/book_detail.php?book_id=713316&member_id=43


《The 22 Immutable Laws of Marketing》
http://www.boozzle.com/com/book_detail.php?book_id=713319&member_id=43


《The Advertised Mind》
http://www.boozzle.com/com/book_detail.php?book_id=713324&member_id=43


《Why We Buy – The Science of Shopping》
http://www.boozzle.com/com/book_detail.php?book_id=713306&member_id=43


《Buyology – Truth and Lies About Why We Buy》
http://www.boozzle.com/com/book_detail.php?book_id=713325&member_id=43


《Retailization – Brand Survival in the Age of Retailer Power》
http://www.boozzle.com/com/book_detail.php?book_id=713320&member_id=43


《Inside the Mind of the Shopper, the Science of Retailing》
http://www.boozzle.com/com/book_detail.php?book_id=949412&member_id=43


《Instant Advertising》
http://www.boozzle.com/com/book_detail.php?book_id=565944&member_id=43


《War in the Boardroom》:
http://www.boozzle.com/com/book_detail.php?book_id=713317&member_id=43


《What Would Google Do?》
http://www.boozzle.com/com/book_detail.php?book_id=713315&member_id=43


《蘋果滋味》
http://www.boozzle.com/com/book_detail.php?book_id=713329&member_id=43


《The Fall of Advertising & the Rise of PR》
http://www.boozzle.com/com/book_detail.php?book_id=713318&member_id=43


創作設計書

《52nd Tokyo Art Directors Club Annual》
http://www.boozzle.com/com/book_detail.php?book_id=949414&member_id=43


《Design of design設計中的設計》
http://www.boozzle.com/com/book_detail.php?book_id=713331&member_id=43


《共感力──暢銷商品的成功秘密》
http://www.boozzle.com/com/book_detail.php?book_id=713332&member_id=43


《Color – Messages and Meanings, a Pantone Colour Resource》
http://www.boozzle.com/com/book_detail.php?book_id=949415&member_id=43


《Color Index》
http://www.boozzle.com/com/book_detail.php?book_id=949416&member_id=43


《Tasteful Color Combinations》
http://www.boozzle.com/com/book_detail.php?book_id=949417&member_id=43

 

廣告媒體書

《The Media Handbook – A Complete Guide to Advertising Media Selection, Planning, Research, and Buying》
http://www.boozzle.com/com/book_detail.php?book_id=713322&member_id=43


《Kellogg on Advertising and Media》
http://www.boozzle.com/com/book_detail.php?book_id=713328&member_id=43

 

附錄 資訊備忘

香港廣告商會
http://www.aaaa.com.hk

香港廣告客戶協會
http://www.hk2a.com

電視廣播守則及電視廣告條例
http://www.hkba.hk

香港版權法
http://www.ipd.gov.hk/chi/pub_press/publications/hk.htm

香港專業攝影師公會認可攝影工作聘用標準條款及條件
http://www.hkipp.org/ver3/UserFiles/tnc/Terms_Conditions_Chi.pdf

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