廣告講義
Essentials of Advertising
參考website一覽表
序章 廣告行業知識應對
香港4As廣告公司名單
http://www.aaaa.com.hk
四大跨國廣告集團及部分成員公司
http://adage.com/agencyfamilytrees09
香港設計師協會
http://www.hongkongda.com
兩大廣告資訊網站：
Media
http://www.media.asia
Marketing
http://www.marketing-interactive.com
一般消費者較常留意到的廣告獎項：
HKMA/TVB傑出市場策劃獎：
http://hkma.org.hk/web_info.asp?ver_type=BG&info_no=102000014
TVB最受歡迎廣告頒獎典禮：
http://event.tvb.com/tvcawards/index.php
ATV十大電視廣告頒獎典禮：
http://www.hkatv.com/v3/special_events/08/tvc_award_2008/award.html
蘋果創意廣告獎：
http://www.adaward.appledaily.com
Yahoo!BigIdeaChairAward：
http://hk.promotions.yahoo.com/bicaward/#/winner
Yahoo!感情品牌大獎
http://www.hkitnews.com/news/2009JUN/20.htm
明報香港驕傲企業品牌選舉
http://marketing.mingpao.com/hkbrand/cfm/index.cfm
香港廣告商會金帆獎網頁：
http://www.aaaa.com.hk/en/awards/creativeAwards/index.php
第一章 廣告製作基本知識
香港音樂版權管理機構：
香港音像聯盟
http://www.hkria.com
國際唱片業協會（香港會）有限公司
http://www.ifpihk.org
香港作曲家及作詞家協會
http://www.cash.org.hk
版權管理流程圖
http://www.cash.org.hk/hk/content/web.do?page=CopyrightAdministrationFlowchart
香港主要廣告製片公司：
AnotherFactory
http://www.anotherfactory.com
Bleuarc
http://www.bleuarc.com
Cinetech
http://www.cinetech.com.hk
Circus：
http://www.the-circus.net
FatfaceProductionLimited
http://www.fatface.com.hk
FilmFactory
http://www.filmfactoy.net
ManyManyCreationsLtd
http://www.manymany.com.hk
Moviola
http://www.moviola.com.sg
Odeon
http://www.odeon.com.hk
Off-lo-hi
http://www.offlohi.com
Plastiq
http://www.plastiqfilms.com
Rice5
http://www.rice5.com
SuchFilm
http://www.suchfilms.com.hk
TheKitchen
http://www.thekitchen.com.hk
TuckshopFilmsLtd
http://www.tuckshopfilms.com
WowWowTank
http://www.wowwowtank.com
香港主要廣告製片後期製作公司：
Centro
http://www.centro.com.hk
ClickMusicLimited
http://www.clickmusic.com.hk
DigitDigit
http://www.digitdigit.com
Drum
http://www.drummusic.net
PingPong
http://www.pingpong.cc
PostProductionOfficeLtd
http://www.postproductionoffice.com
香港專業攝影師公會
http://www.hkipp.org
香港主要廣告攝影師及執相公司：
CheungManWah@JoinArtLtd
http://www.joinart.com
HarlimDjauharWinata@GlamFabLtd
http://www.glamfab.com
CharlesA.Leung@StageOneLimited
http://www.charlesaleung.com
C.K.Wong@CKWongPhotography
http://www.ckwongphoto.com
ConnieHong@KiwaiPhotography
http://www.ki-photography.com
JackyChee@CheezPhotoWorkshop
http://www.jackychee.hk
LesterLee@LesterLeePhotoWorkshop
http://www.lesterlee.com
LewisHo@StudioInclineLtd
http://www.studioinclineltd.com.hk
RensisHo@RensisHoStudio
http://www.rensisho.com
WherLaw@WherLawPhotography
http://www.wherlawstudio.com
JimmyMingShum
http://www.jimmymingshum.com
KaiWingKwan@GlossmattPhotographyLtd
http://www.glossmatt.com.hk
SandyLee@SandyLeePhotography
http://www.sandyphoto.com
AlmondChu@AlmondChuPhotography
http://www.almondchu.com
TsaiKing-yan@StudioSaiLtd
http://www.studiosai.com
部分素材圖片公司：
Panorama
http://www.panoramastock.com
Inmagine
http://www.inmagine.com
Imagerite
http://www.imagerite.com
Corbis
http://www.corbisimages.com
gettyimages
http://www.imagebank.com
第二章 媒體對策
出版銷數公證會
http://www.hkabc.com.hk
媒體價目表網站：
TVB
http://www.tvb.com/tvbsales/ratecard/ratecard.htm
CableTV
http://www.hkce.com
ATV
http://www.hkatv.com/v3/special_events/09/atv2010/Rate%20Card%2053%20and%2053M.pdf
《蘋果日報》
http://www.appledailyadvertising.com/rate_eng.htm
《東方日報》/《太陽報》
http://ad.on.cc/newspaper/odn/ratecard/index_c.html
《頭條日報》
http://www.hkheadline.com/html/ratecard.pdf
《am730》
http://www.am730.com.hk/sales/am730_ratecard.pdf
《明報》
http://www.mingpaonews.com/adbanner/ratecard/mingpao/index.htm
《星島日報》
http://www.singtao.com/ratecard/html/rate_front2.htm
《經濟日報》
http://www.hket.com/eti/docs/ratecard.pdf
《信報》
http://www.hkej.com/ad/html/hkej_rate.html
《SCMP》
http://www.classifiedpost.com/ratecard/recruitment.html
JCD
http://www.jcdecaux.com.hk/index.asp
Roadshow
http://www.roadshow.com.hk/business/images/mmobsale/ratecard.pdf
HKTramways
http://www.hktramways.com
YahooHK
http://hk.emarketing.yahoo.com/home.html
MicrosoftAdvertising
http://advertising.microsoft.com/asia/home
Ebay/Facebook
http://www.pixelmedia-asia.com
《Media Magazine》AgencyDirectory–Media
http://www.agency-directory.asia
Advertising Age 2009
http://www.adage.com
媒體監測數據網站：
Nielsen Media Index
http://hk.nielsen.com
Synovate Media Atlas
http://www.synovate.com/whatwedo/media/media-atlas.jspx
Admango
http://www.admango.com
第五章 情報收集
Advertising & Marketing News
Advertising Age
http://adage.com
Brand Channel
http://www.brandchannel.com/home
Brand Republic News
http://www.brandrepublic.com/News
Marketing
http://www.marketing-interactive.com
PR2.0
http://www.briansolis.com
HK4As
http://www.aaaa.com.hk/en/headlines/publicity.php
HK2A
http://www.hk2a.com/nne.htm
Blog
Adverblog – interactive marketing and other great advertising ideas
http://www.adverblog.com
設計‧香港
http://www.designerhk.com/blog
Branding Strategy Insider
http://www.brandingstrategyinsider.com
Ries and Ries
http://www.ries.com
RiesPieces
http://ries.typepad.com/ries_blog
Kursk
http://kursk.xanga.com
Outdoor Advertising Association of America
http://www.oaaa.org
Online Ad オンライン広告、メディアやマーケティング戦略の動向をモニター
http://dramrollonline.blogspot.com
HK4As
http://www.aaaa.com.hk/en/headlines/column.php
The Pitch HK
http://pitchhk.blogspot.com
Think No Limit
http://thinknolimit.blogspot.com
下三流廣告回憶
http://hk.myblog.yahoo.com/teddddyl
資料由客戶提供 – creative team
http://teamcreativeteam.blogspot.com
柴娃娃市場營銷雜記
http://marketingpick.blogspot.com
廣告入門
http://www.enteradoor.com
老占的博客
http://hk.myblog.yahoo.com/jimmymastina
廣告風涼話
http://rudileung.com
Ad Tracking & Trends
Hitwise HK
http://www.hitwise.com/hk/resources/data-centre
Yahoo! Hong Kong Digital Media Trend
http://hk.emarketing.yahoo.com/index.html?cid=digitalmediatrend&sid
《明報》八貓小姐專講廣告
http://www.mpfinance.com/htm/Finance/News_fz1Month.htm
Creative
AdO2 – A Place for cool TVC and CG video
http://www.ado2.com
Ads of the World – Creative Advertising Archive & Community
http://adsoftheworld.com
Fun of Design
http://www.funofdesign.com
I Believe in Advertising
http://www.ibelieveinadv.com
Shots – The world's most creative advertising
http://www.shots.net/home.asp
Ad Critic – Creative Online
http://creativity-online.com
TVCMBASE電視廣告資料庫
http://www.tvcmbase.com
The Ad Feed
http://www.theadfeed.com
Very funny ads
http://www.veryfunnyads.com
大塚製藥CM情報
http://www.otsuka.co.jp/adv
香港好相似設計
http://welovecopy.blogspot.com
iFUN10KUSO
http://ifun10kuso.blogspot.com
TVB.com showcase
http://ad.tvb.com/online/showcase.php
入門書推介
《廣告101》
http://www.boozzle.com/com/book_detail.php?book_id=713264&member_id=43
《廣告x媒體》
http://www.boozzle.com/com/book_detail.php?book_id=938548&member_id=43
《消費者通識》
http://www.boozzle.com/com/book_detail.php?book_id=713310&member_id=43
《Ad Land – A Global History of Advertising》
http://www.boozzle.com/com/book_detail.php?book_id=713326&member_id=43
《公關學1天課》
http://www.boozzle.com/com/book_detail.php?book_id=713330&member_id=43
《PR@2.0新世代公關實戰手冊》
http://www.boozzle.com/com/book_detail.php?book_id=949407&member_id=43
廣告人寫廣告書
《關唔關廣告事》
http://www.boozzle.com/com/book_detail.php?book_id=949408&member_id=43
《腦作冇死》
http://www.boozzle.com/com/book_detail.php?book_id=949409&member_id=43
《廣告副作用》
http://www.boozzle.com/com/book_detail.php?book_id=949410&member_id=43
《Confessions of an Advertising Man》
http://www.boozzle.com/com/book_detail.php?book_id=938540&member_id=43
《It's Not How Good You Are ,It's How Good You Want To Be.》
http://www.boozzle.com/com/book_detail.php?book_id=713314&member_id=43
《日本創意文案》
http://www.boozzle.com/com/book_detail.php?book_id=949411&member_id=43
廣告策略書
《Positioning – The Battle for Your Mind》
http://www.boozzle.com/com/book_detail.php?book_id=713316&member_id=43
《The 22 Immutable Laws of Marketing》
http://www.boozzle.com/com/book_detail.php?book_id=713319&member_id=43
《The Advertised Mind》
http://www.boozzle.com/com/book_detail.php?book_id=713324&member_id=43
《Why We Buy – The Science of Shopping》
http://www.boozzle.com/com/book_detail.php?book_id=713306&member_id=43
《Buyology – Truth and Lies About Why We Buy》
http://www.boozzle.com/com/book_detail.php?book_id=713325&member_id=43
《Retailization – Brand Survival in the Age of Retailer Power》
http://www.boozzle.com/com/book_detail.php?book_id=713320&member_id=43
《Inside the Mind of the Shopper, the Science of Retailing》
http://www.boozzle.com/com/book_detail.php?book_id=949412&member_id=43
《Instant Advertising》
http://www.boozzle.com/com/book_detail.php?book_id=565944&member_id=43
《War in the Boardroom》：
http://www.boozzle.com/com/book_detail.php?book_id=713317&member_id=43
《What Would Google Do?》
http://www.boozzle.com/com/book_detail.php?book_id=713315&member_id=43
《蘋果滋味》
http://www.boozzle.com/com/book_detail.php?book_id=713329&member_id=43
《The Fall of Advertising & the Rise of PR》
http://www.boozzle.com/com/book_detail.php?book_id=713318&member_id=43
創作設計書
《52nd Tokyo Art Directors Club Annual》
http://www.boozzle.com/com/book_detail.php?book_id=949414&member_id=43
《Design of design設計中的設計》
http://www.boozzle.com/com/book_detail.php?book_id=713331&member_id=43
《共感力──暢銷商品的成功秘密》
http://www.boozzle.com/com/book_detail.php?book_id=713332&member_id=43
《Color – Messages and Meanings, a Pantone Colour Resource》
http://www.boozzle.com/com/book_detail.php?book_id=949415&member_id=43
《Color Index》
http://www.boozzle.com/com/book_detail.php?book_id=949416&member_id=43
《Tasteful Color Combinations》
http://www.boozzle.com/com/book_detail.php?book_id=949417&member_id=43
廣告媒體書
《The Media Handbook – A Complete Guide to Advertising Media Selection, Planning, Research, and Buying》
http://www.boozzle.com/com/book_detail.php?book_id=713322&member_id=43
《Kellogg on Advertising and Media》
http://www.boozzle.com/com/book_detail.php?book_id=713328&member_id=43
附錄 資訊備忘
香港廣告商會
http://www.aaaa.com.hk
香港廣告客戶協會
http://www.hk2a.com
電視廣播守則及電視廣告條例
http://www.hkba.hk
香港版權法
http://www.ipd.gov.hk/chi/pub_press/publications/hk.htm
香港專業攝影師公會認可攝影工作聘用標準條款及條件
http://www.hkipp.org/ver3/UserFiles/tnc/Terms_Conditions_Chi.pdf
現正顯示手機版 桌上版
香港經濟日報版權所有©2008-
|
