Privacy Policy （私隱條例）
PERSONAL
INFORMATION COLLECTION STATEMENTS AND PRIVACY POLICY STATEMENT
(1) Policy
To
facilitate the ET Press Online Book Selling Service ("Service"), it
may be necessary for Purchaser (“the Purchaser”) to provide ET Press (“the
Company”) with personal data of the Purchaser. Failure to supply such personal
data may result in the Company being unable to provide the Service to the
Purchaser. The Policy set out hereunder regarding the use of personal data
("Information") is applicable to the Service provided and maintained
by the Company.
The Purchaser hereby agrees that any Information supplied by the Purchaser to
the Company is on a voluntary basis, and is accurate, true, current and
complete. If this is not the case or the Company has reasonable grounds to
suspect as such, the Company has the right to cancel and/or refuse the Service
to the Purchaser.
(2)
Collection of Personal Data
The
Company collects the Information during online book purchasing process.
Information supplied by the Purchaser to the Company and/or collected by the
Company may include but is not limited to the following: -
( a )
name;
( b )
postal address, country or zip/postal code;
( c )
telephone or pager or mobile phone or fax number;
( d )
e-mail address;
( e )
payment details, including credit card and banking information; or
( f )
other data in connection with the operations of the Service by the Company.
Credit
card information is used solely to bill the Purchaser for the Service. The
Purchaser has control of the disclosure of Information to the Company; of
course, the choice of the Purchaser to refrain from disclosing, for example,
credit card number, might limit the Service the Company can offer the
Purchaser.
The
Company will endeavor to maintain Information as accurately as possible only
upon the latest information provided by the Purchaser.
(3) Purposes
The Purchaser
understands that any and all Information the Purchaser provides to the Company
will be collected and may be used for the purposes of: -
( i )
conducting surveys;
( ii )
marketing and promotions;
( iii )
collecting data for identity ratification and records;
( iv )
handling and following up service calls, enquiries and complaints;
( v )
maintaining contact lists for correspondence;
( vi )
meeting any legal, governmental or regulatory requirements in Hong Kong or any
other applicable jurisdiction, including disclosure or notification
requirements;
( vii )
providing information for internal use, including chat or bulletin boards,
editorial and feedback purposes; or
( viii )
carrying out the Purchaser’s instructions, responding to enquiries by that
Purchaser or made on behalf and providing the Purchaser with the Services.
Information
submitted by the Purchaser will be used for the Purchaser to access to
different authorized areas of the Company’s website and, when necessary, to
enable contact.
In some
instances, the Purchaser may also be requested to enter certain data, which may
be used to better tailor the type of information presented to the Purchaser. In
most cases, this type of data is optional although, where the requested service
is a highly personalized Service, failure to provide the requested data may
prevent the Company from providing such a service to the Purchaser
(4) Use of Information for
Direct Marketing
If the
Purchaser does not wish the personal data to be used for direct marketing by
the Company, the Purchaser may make such request to the Company in writing or
by e-mail.
(5) Transfer of Information
The
Purchaser are hereby aware, agree and authorize that all Information will be
retained by and stored in one or more databases of the Company and will be
provided to, disclosed to, accessed by and transferred to: -
( i ) any
person or bodies corporate or division within the Company and/or the Company
group of companies;
( ii ) any
person or bodies corporate under a duty of confidentiality to the Company;
( iii )
employees of the Company;
( iv ) any
contractors, agents, other persons or bodies corporate engaged by the Company
for or in relation to any of the purposes listed above or any third-party
service providers who provide administrative, telecommunications, computer,
payments, securities clearing, insurance, professional or other services to the
Company;
( v ) any
person by whom the Company is required by applicable legal, governmental or
regulatory requirements to make disclosure; or
( vi ) any
other person reasonably requiring the same in order for the Company to provide
the Service and to carry out the purposes set out herein.
The
Purchaser agrees that the Company may release the information when such release
is reasonably necessary to:
( i )
comply with applicable law;
( ii )
enforce or apply the terms of any agreements;
( iii )
protect the rights, property or interest of the Company or its Purchaser; or
( iv )
comply with the Company's Privacy Policy Statement.
(6) Security of personal
data
Given the nature of
the Internet, the Company cannot guarantee that the transmission of data is
100% secure. However, the Company shall take all practicable steps to ensure
that any Information collected by the Company through the website is safe and
secure from third party interference.
Physical records
containing personal data are securely stored in locked areas and/or containers
when not in use.
Computer data are
stored on computer systems and storage media to which access is strictly
controlled and/or are located within restricted areas.
Access to records and
data without appropriate management authorization are strictly prohibited.
Authorizations are granted only on a "need to know" basis that is
commensurate with an individual's Company responsibilities and their training.
Records of the
Company are under the control of assigned information officers who are responsible
to ensure the transfer of or access to information is legitimate and complies
with the Ordinance.
Audit records may be
produced to validate data modifications in order to verify the data's
integrity.
There may be
violations logging processes for investigation of any unauthorized attempt to
access information.
Encryption technology
may be employed for the certain data collected.
( 7 )
Cookies
Cookies
are items of information that a website transfers to an individual's hard drive
for record-keeping purposes while at the site. Cookies make Web-surfing easier
by, among other things, saving the passwords, purchases, and preferences for
the Purchaser. The use of cookies is an industry standard, and the Purchaser
will find cookies at most major web sites.
Cookies
help make the Company better, by showing how and when the Purchaser uses the
site. Many content improvements and updates are based on data such as total
number of visitors and pages viewed. This information is most easily tracked
with cookies.
Here are
some examples of how the Company uses cookies:
A cookie
lets the Service remember that the Purchaser has registered, which allows the
Company to speed up the Purchaser's future activities at the Company’s sites.
Similarly, if there are any stores within the Service, a temporary cookie
tracks which products the Purchaser has selected while shopping. The cookie
expires once the Purchaser has finished shopping. Letting it do the
record-keeping saves the Purchaser the trouble of entering information over and
over again during a single visit. If the Purchaser doesn't use this cookie, the
Purchaser may have difficulty ordering the selections.
The cookie
itself does not contain any personally identifying information although it may
enable the Company to relate the Purchaser’s use of the Service to personally
identifying information that has previously been submitted by the Purchaser, if
any.
The Purchaser
may occasionally get cookies from the Company’s advertisers. These cookies are
sent from third-party computers and are subject to such third parties'
policies.
Most
browsers are initially set to accept cookies. If the Purchaser does not want
the above information to be disclosed, the Purchaser should set the Purchaser’s
computer to refuse cookies. However, it is likely that most areas of the site
will not function properly if the Purchaser does so.
(8) Personal
Data (Privacy) Ordinance
The
Company will apply and follow the laws and principles of the Personal Data
(Privacy) Ordinance, Cap. 486 of the Laws of Hong Kong Special Administrative
Region ("the Ordinance"). The Company's staff and any relevant person
under a duty of confidentiality to the Company shall maintain a strict
confidentiality policy on all Information collected from the Service.
Under the
Ordinance, the Purchaser has the right to: -
( i )
check whether the Company holds any Information about the Purchaser;
( ii )
have access to Information about the Purchaser held by the Company;
( iii )
request correction of such Information;
( iv )
ascertain our policies and practices (from time to time) in relation to the
Information and the types of Information held by the Company;
( v )
disallow access to or use of Information about the Purchaser by the Company; or
( vi ) be
informed of action taken in response to the request of the Purchaser for
correction of the Information held by the Company.
In
accordance with the terms of the Ordinance, the Company has the right to charge
a reasonable fee in relation to the time and attendance involved in complying
the request of the Purchaser in this regard.
( 9 ) Access
and Correction of Information
Any
request for access or correction can be made by the Purchaser on the website
(subject to prior confirmation of identity) or by sending the request in
writing to the following address: -
ET Press
6/F, Kodak House II,
321 Java Road,
North Point,
Hong Kong.
Fax No.:
(852) 2516-9989
E-mail Address: etp_info@hket.com
THE
COMPANY RESERVES THE RIGHT TO CHANGE THIS POLICY AT ANY TIME
BY
NOTIFYING THE PURCHASER, THROUGH A NOTICE POSTED ON THE SERVICE OR BY EMAIL, OF
THE EXISTENCE OF A NEW PRIVACY POLICY OR ANY UPDATES.
N.B.
ATTENTION
KIDS: IF THE PURCHASER ARE 16 OR UNDER, THE PURCHASER MUST GET PERMISSION FROM
A RESPONSIBLE ADULT BEFORE THE PURCHASER DO ANY OF THE FOLLOWING ON OR THROUGH
THE SERVICE.
( i ) SEND
ANY INFORMATION ABOUT THE PURCHASER OR OTHERS
( ii )
ENTER ANY CONTEST, GAME OR SWEEPSTAKES
IF THE
PURCHASER GET PERMISSION FROM A RESPONSIBLE ADULT TO SUBMIT THE PURCHASER NAME
TO BE PUBLICLY POSTED ON THE SERVICE, THE PURCHASER SHOULD NEVER USE THE
PURCHASER FULL NAME. JUST SUBMIT THE PURCHASER FIRST NAME OR INITIALS.
